Archive for August 2011
Email Marketing, Social Media & Mobile Marketing Integration
The online marketing space has evolved, and social media and mobile marketing channels present the opportunity for more personal engagement to exist between people and brands. Marketers need to think beyond a batch-and-blast email marketing mentality to a well choreographed and integrated approach that is in sync with target audiences.
Social media and mobile marketing channels combined with email marketing can help fuel this shift, enhance engagement, grow customer opt-in lists, and maximize audience touch points.
Yet, as noted by Forrester’s David Daniels, “not enough email marketers are integrating proven channels, such as social into their email marketing campaigns.” Likewise, Altimeter Group’s Jeremiah Owyang recently discussed on his blog why he believes that email marketers can no longer avoid integrating social tools.
Email Marketing Should No Longer Stand Alone
At Lyris, we define the active dialogue via email, social and mobile marketing channels as “tri-messaging.” In other words, tri-messaging encompasses marketing messages that are written, packaged, orchestrated and unleashed for email, social and mobile marketing channels. It is a methodical approach to change the way in which people interact with your company, thus creating opportunities to capture mindshare and engage in interactive conversation. The concept of merging email marketing with social and/or mobile channels may seem challenging – but is well worth the effort and will help you stand out from competitors.
Sergio Balegno, senior analyst at MarketingSherpa, advocates a multi-channel approach and recently posited in the 2009 Social Media Marketing & PR Benchmark Guide that, “an overwhelming 97 percent of marketers agree that social media will complement other marketing tactics, such as email marketing, rather than displacing them. It’s truly a symbiotic relationship – email marketing is still, and should be, targeted, but social media marketing provides an opportunity for marketers to extend reach. Add in mobile marketing, and you have a marketing campaign that is greater than the sum of its parts.”
Lyris Customers Reap the Benefits of Tri-Messaging
Alliance for the Arts joined us on our ad:tech New York video by David Spark to discuss how tri-messaging is enabling them to better nurture relationships with their customers.
Tri-messaging: Alliance for the Arts and Lyris at adtech NY 2009
Ideas to Get Your Started Online earning
Is the same old routine that you have everyday getting you down? Fighting the traffic to go and sit in an office for 8 hours or more and then joining the rush hour home again. Collecting the kids from school, watching their sports practice or helping with homework, this leaves you no time for yourself at all.
Have you ever considered doing business in the comfort of your own home? A home business is now very popular for both men and women worldwide. This is an ideal way to earn if you are a stay-at-home-mom (SAHM) and you want to become a work-at-home-mom (WAHM).
With the help of a home business, you will not have to work from 9 to 5 and earn an average income. You are in control of your own time and you can choose which business you would like to establish.
One of the most common home businesses today is an online business. You will need an excellent Internet connection and a computer if you want to be involved in online business. You can choose affiliate marketing, to sell products online, build your own website, offer online services such as content writing, data encoding, and much more. There are also some who are paid just for answering online surveys.
You will also have a wide range of choices in which online business you want to get involved with because of the wide variety of things that you can do with the Internet.
Should you choose to build your own website, it would take you at least a few months to get the income that you want to have. You will have to invest your time in establishing your website and make it a reputable and high-ranking one.
It is important that you make sure that the subject of your website is something that interests you so that you can continually update the website with content filled with rich information. You may find it hard work at first, but once your own website becomes high-ranking you will earn a high income without exerting so much effort.
Workflow Management and Business Process Management (BPM)
The workflow management and business process management is quite similar but not equal. Most of the people associated with the business firm are quite confuse about these two. Here I will try to resolve the problem occurs in differentiating between workflow management and business process management.
What is Workflow: The workflow first came in the software industry in 1980′s. The Workflow is a series of connected steps or we can say that it is a set of procedural rule by which a document, information or task transform from one place to another place for action. For example if we consider the publication firm the document automatically routed to Writer to Editor to Proofreader to Production. Workflow is a route for any information travel within the organization. At each step of the workflow a single or a group of people responsible for a specific task.
What is Workflow Management: Workflow management is a well known process to manage the workflow (series of steps) for improving the productivity, efficiency and control the process. Workflow management helps to employee to improve their performance. It is associated with B2B (Business to Business), B2C (Business to Customer) information management. It provides the solution to firms to track the error easily during the workflow of information and finally get the quality data. The workflow management has different capability and the features vary from industry to industry. There are so many softwares available to manage the workflow of a particular organization. The Oracle, IBM, Microsoft, Collaborative Technology Solutions (CTS) are brand name which provide such type of solution.
What is Business Process: A business process is a series or connection of different activity to achieve a common goal. These processes are very critical for each organization and it affect both efficiency and cost of an organization. The companies always try to follow a right business process for improving their both services for client as well as customers.
What is Business Process Management: A business process management sometimes BPM is a management approach to solve both the client and customer needs in an efficient manner. There are certain lifecycle by which the business process management governs. These are the following steps Design to Modeling to Execute to Manage. The BPM is playing a very important role in the enterprise business solution market. There are so many software introduce in the market to achieve the target of the business. It is very useful to document management, records management and more. It supports all level of management during the business flow.
Key Requirements of a Successful Advertising Campaign
Advertising is a valuable tool for brand promotion. An Ad campaign comprises a series of advertising messages that share or inform a single idea and theme which make up an integrated marketing communication for the brand. Ad campaigns appear in various media across a detailed time frame. Deciding the theme is the most critical part while devising an ad campaign. The theme of an advertising campaign sets the tone for the particular advertisements and other forms of marketing communications. So, the most important part of the over all promotional activity is the theme of the campaign.
Let us discuss about the theme of advertising in detail. The theme of an ad campaign is the essential, persistent idea or message that connects individual ads to produce a cumulative effect far greater than the total effect of the individual, disconnected ads. Campaign themes are usually developed with the objective of circulating over an extensive period. However, many of the advertising campaign themes are short lived because of various factors such as unsuccessful market conditions, cut-throat competition in the market place etc. A good theme is the key player in an advertising campaign for a brand, service or business. If your ad campaign has a good theme to share, then your brand or service has possibilities of staying on top of customer’s mind for a longer period of time.
Besides the theme, communication design is also a concern to make your campaign a hit in the market. Communication design is primarily concerned with how media achieves intermission communication with the target people or customers. These media intermission include human interaction, print or digital pieces of work. An immaculate brand communication is one of the smart ways to influence the target group so as to create an impression about the concerned brand or service or idea.
What is an Accounting Assistant And What Can an Accounting Assistant do For Your Business?
As a paraprofessional in accounting, the accounting assistant analyzes and summarizes essential information about the operations of a business entity. An accounting assistant is poised to fill an administrative position in a wide range of firms. An accounting assistant is an individual who provides transactional and administrative services relating to the execution of accounting functions and the maintenance of accounting paperwork, including:
* accounts payable
* payroll
* bank reconciliation
* accounts receivable
* bank deposits
* cash receipts
* and collections
Accounting assistant jobs may also involve processing and recording routine accounting transactions; selecting correct accounts; posting, and verifying. Accounting assistants may also prepare bills and collect payments from clients and customers; monitor company loans; handle payroll, and generate reports. Accounting assistants who have completed finance courses and associate degrees fill a wide range of responsibilities in virtually every type of company in every industry across the world.
Accounting assistants may work in small businesses and be responsible for all aspects of bookkeeping or work in a larger firm under the supervision of an accountant and specialize in a certain area. Accounting assistants help provide bookkeeping and payroll processes and services for all types of companies. Although accounting assistants can use virtually any accounting software, here is a listing of some of the most popular ones they use
* Quickbooks
* Peachtree
* Tally
* Quicken
A accounting assistant is required to assess and summarize critical
information pertaining to the operations of a business. On several occasions, the accounting assistants are required to work independently and produce the financial reports on time.
Apart from that, the accounting assistants are also required to have
a clear understanding of the legal regulations. They should remain updated about the various changes occurring in the industry with regards to the profession of accounting. Moreover, it is essential to remember that accounting assistants need to work closely with various other professionals in the organization.
In addition, the accounting assistants will be required to have excellent communication skills to interact properly with colleagues and senior officials. Accounting assistants typically perform the following duties: