Posts Tagged ‘Outdoor’
Outdoor advertising (also known as OOH advertising) is one of the widely used mediums of brand promotion. The OOH trend of brand promotion has been continuously hitting the attention of innumerable number of brand owners. From shopping mall to airports and from metro stations to moving vehicles, promoting brand through outdoor media is quite in vogue at present. The oldest modus operandi yet the most effective means of brand promotion till date, outdoor or OOH advertising still tops the chart of advertising options available to brand owners and advertisers.
It’s a well known fact for brand owners, advertisers and marketing professionals that Outdoor Advertising in India has been advanced over the years in terms of its avenues, tools & techniques. Who would believe that the conventional modes of brand promotion adopted in Outdoor Advertising are currently replaced by technologically updated brand new tools & devices? But it’s true sans any if that OOH Advertising sets the tone of modern brand promotion in the country as a whole. In this blog, let us particularly discuss about how OOH Ads have been widely used at various avenues as an effective mode of brand advertising from the perspective of the capital city of India.
The advent of metro rails in the capital opened a pool of opportunities for advertisers to occupy various ad spaces in the metro rails and stations. Ever since, Delhi metro advertising sets the trend as one of the latest discovered avenues of brand advertising for a wide range of brand owners, a wide range of advertisers who want to popularise their brands to the metropolitan citizens adopted this advertising mode. Next to metro advertising, Delhi mall advertising is second to none to score its position amongst the top mediums of brand promotion through OOH media. Targeting those customers who visit the shopping malls for various purposes, DLF Mall Advertising is currently in vogue as one of the top means of outdoor brand promotion.
Outdoor advertising is becoming a necessity for most businesses these days as it is considered as an effectual way to grab the attention of the customers while they are on a move. With the help of outdoor advertising the business owners can not only get more customers but one can also experience an effectual amplification in ones brand presence. One main feature of this mode of advertising is that the viewers will at least spare a second to have a glance at the big billboards, while with online advertising only the ones who are searching for any product will know about the company.
Talking of online advertising, it has its own benefits that the business owners can make use of. This mode of advertisement can come out as a nice way to promote ones real world business in a lucrative and interesting way. Some of the prominent reasons why the entrepreneurs are opting for this online mode of advertising are instant leads, and it is easy to remember the website for the customers or visitors. Customers can always have these in front of them as an interactive way of advertisement and the cost is comparatively less.
Another important type of advertising is airport advertising in which the airlines advertise about their services in a high tech and glamorous way. The various ways in which airport advertising is done include wall wraps, lit signs, scrolling medias and digital signs. This type of advertising makes a lot of sense if the subject has a fair amount to spend and a good time to reach to the targeted audience.
Two other types of advertisement approaches are Media Outdoor Advertising and OOH advertising. Media outdoor advertising is considered as a strategic approach when it comes to brand promotion and the various ways in which this is carried out include billboards, vehicular advertisements and movie theater screens. OOH advertising is Out Of Home advertising that makes use of digital signage at airports, railways stations, cinema halls, shopping malls and even filling stations.
With the cost of all these advertisement modes becoming more and more affordable, the entrepreneurs have to make sure that they invest on the mode that relates to their services or products in a fine way. It can be said that these advertising modes are suitable for both small and large sized businesses, if utilized effectually and at appropriate time.
The name, logo, tagline, particular ad message all these play an important role while launching an outdoor advertising campaign of a brand. Amongst all these, the brand logo is one of the important factors to be considered. A striking logo assists the overall OOH advertising activities of the brand. Find out how through this particular blog.
Any outdoor advertising campaign appeals to the visual imagination of customers. If such is the case, it is but important to provide a striking brand logo in order to capture the attention of customers. A striking brand logo not only captures the passing attention of customers at a quick glance but also let them differentiate it from its competitor brands. Brand marketing is a continuous activity for which advertising is a defined tool. A brand logo to a great extent assists the advertising activities of the brand. For OOH mode of brand promotion, a unique logo is one of the keys to successful advertising as it creates a quick and lasting impression on customers.
A brand logo also provides a distinct signature on behalf of the company which owns it. If this very signature provides a positive impression on the target customers’ minds, there is possibility of a positive impact of the overall advertising efforts of the brand. Though, brand name and tagline are equally important as the logo, in OOH advertising, the brand logo is more important since OOH advertising is mostly about communicating to the target customers within a short time-span. At times, customers may fail to go through the brand message. In such case, the brand logo comes into easier or quicker notice and customers can figure or sort out the advertised brand through its logo itself.
Outdoor advertising is already an effective mode of brand promotion. In order to assist the promotion activities of the brand through OOH media, it is important to provide a distinctive logo as well as name for the brand.
How to convince your customers through Outdoor Advertising?
Outdoor advertising is considered one of the effective modes of brand promotion widely adopted by maximum numbers of brand owners and advertisers. Reaching out to a potential target group through an OOH media is quite effective for the brand owner since it provides a quick impact within a short span of time. In this blog, let us find out some means to convince customers through OOH Advertising.
Ever launched an outdoor ad campaign for your brand? If you are a newbie in this advertising practice, you need to understand the ABC of promoting your brand through outdoor media. Outdoor advertising has the capacity to drive sales for your product effectively and with lasting impression. However, without improper knowledge about the right outdoor advertising method and approach, the entire promotion campaign may probably ruin. Through an outdoor ad campaign, you are making your brand message accessible to those potential customers who move out of their homes (for any purpose). It’s all about providing some sunshine to your brand simultaneously attracting the passing-attention of its customers. In this blog, some useful tips about launching an OOH campaign for your brand are provided.
The first step of any brand promotion campaign -whether outdoor or home based is to design the brand message. Imagine, you are the customer, how would you expect the advertiser to present the brand message? Twist and turn the other way round, put yourself in the shoes of your customers and frame the brand message accordingly.
The second step is to choose the media vehicle (s). An outdoor advertising campaign can be launched through multiple outdoor media. Though budget is a concern to launch an outdoor ad through multiple-media, it is beneficial for the advertiser to promote his brand through maximum number of outdoor devices. One benefit about any OOH campaign is that the same brand communication can be used in multiple devices.
Last but not the least, it is an important strategy to choose a suitable location to display any outdoor ad. The location where the ad is placed should be easily accessible or viewable by the target audiences. Experts consider placing their outdoor ads at roadsides, traffic points, highways, buses (for moving ads) etc. Airports, metro stations, shopping malls etc are latest discovered avenues where outdoor advertisers launch their promotion campaign.
The Growing Trend of Outdoor Advertising in India
A good advertising campaign is framed keeping in mind the common formula of brand marketing which is usually known as AIDA (Attention, Interest, Desire, and Action). The success story of a brand starts when the ad about the brand attracts the attention of its target group. If there is nothing striking or attractive about the ad, chances of attracting the target group is pretty low. Likewise, the offer made by the brand should not be weakly or poorly explained because it will certainly reduce the interest of audiences. Presenting the brand in a posh way with an impeccable communication is quite significant for any brand owner to involve in a successful advertising activity. Additionally, an advertising activity should provide an incentive or reason for the prospective customers to respond instantly or very soon to what the brand is offering.
Some marketers consider advertising as a reflection of a well laid business which is absolutely true. Advertising provides a clear glimpse of what business you do, which brand you own etc. Indulging in an advertising activity synonymously means indulging in the brand competition which prevails in the market. In other words, advertising as a marketing tool introduces and creates awareness about a business or brand amongst the target group. Brand awareness in turn provides an identity about the product. In brief, advertising activity can be explained as the entire process which is involved in providing an identity about the brand amongst the target groups.
Modern advertising observes the revision of the same conventional tools and techniques which were used for brand promotion in earlier days. So, it can be quoted that modern advertising still observes various conventional rules which are inherited from customary advertising techniques and tactics. Though refurbished in nature, these techniques still recreate the essence of conventional rules of advertising. Adopting modern tools of advertising is not enough for advertisers to enhance their brand business. Advertisers need to devise many more strategies which will drive towards sales for their products. Advertising India at present is much revamped and also uses the latest tools and techniques of marketing.
To enlarge the scope of the above mentioned views, let us elaborate the conventional rules of outdoor advertising and relate the same contemporary method of brand promotion via outdoor mediums.
Outdoor advertising- A common practice for brand promotion